MY ROLE 

Digital Creative Lead

CLIENT 

Australian War Memorial

AGENCY 

Imagination 

PROJECT 

Spirit of Anzac Centenary Experience


AWARDS
- Australian Event Awards, Best Technical Achievement or Innovation
- Best Exhibition and Australia's Favourite Event Nominee - National Finalist
- Best Achievement in Design, Look and Theming - National Finalist
- Best Technical Achievement or Innovation - National Finalist
- Best Achievement in Marketing, Communications or Sponsorship - National Finalist


The Spirit of Anzac Centenary Experience is a free exhibition that follows a chronological time line spanning from pre-war Australia to the present day. The exhibition focuses on telling the story of Australia’s involvement in the First World War, using a mix of arresting visuals, interactive technology, artefacts, audio and film to engage visitors.

My role was Digital Creative Lead and I was responsible for all interactive pieces inside the experience as well as all pre/post comms, website, a VR mobile app and a custom ticket scanning app.

THE FIRST STEPS 

Extending
the brand.


My first task was to take the beautifully crafted ident, colour palette and hero images and develop a system to roll these out across the numerous touch points of the experience.  The brand would be used in print, online, apps, interactive installations and physical signage therefore consistency was critical. 

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CUSTOM TICKET ENGINE 

Effortless
ticket booking.


Considering the experience was to tour the country, booking a session at the experience needed to be effortless.  

We built an intuative booking system including a personalised paper ticket and onsite ticket scanners to make booking easy and entry seamless.

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Bespoke ticket
scanners.

To ensure the check-in process was as seamless as possible we built our own scanner app to work with the ticket system.

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BEACON TRIGGERED DEVICE 

Interactive
audio guide.


A key part of the expereince was an interactive audio guide that ushered the user through each zone while setting the scene with narration, music and soundscapes.  

Users could also save artefacts of interest by tapping the device on markers and accessing the information later via email.

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AR CAMERA OVERLAY 

Cheops
Pyramid
Camera.


This experience allows visitors to see the iconic Cheops Pyramid photograph in a totally new way. An AR overlay shows the details of each soldier such as their name, rank and whether or not they were killed in action. Lost family members were actually found by guests using this exhibit.    

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DIGITAL MESSAGE WALL 

Let us remember them.


This experience creates a virtual poppy field allowing guests and website visitors to create a personalised message of remembrance for fallen soliders. The Roll of Honour can also be searched allowing family members to be discovered.

360 PHOTO VIEWER 

Explore
Menin Gate.


This experience takes the visitor inside the iconic 'Menin Gate At Midnight' painting and shows the perspective from inside the gate.  This is one of many historic war memorials that the app lets you view.   

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GOOGLE CARDBOARD 

Immersive
VR tour.


To maximise the reach of the experience to remote areas of Australia and overseas we created a VR version of the exhibition that can be viewed using Google Cardboard.  These GC units were shipped to schools around the country and the app was downloaded in high volumes.