MY ROLE 

Digital Creative Lead

CLIENT 

Commonwealth Bank

AGENCY 

Imagination 
 

PROJECT 

Commbank Innovation Lab


The Innovation Lab married the need for a cutting edge space to introduce clients to CommBank’s innovation process, explore the Bank’s latest products and yet which could also accelerate and incubate the next generation of products.  

We kitted out the Lab with beacon activated tablets for wayfinding as well as compelling digital experiences for the guests including a big data analytics wall, a products of innovation showcase and a VR game. 
I was the creative lead on all digital installations.

LOCATION AWARE TABLET 

A personal
tour guide.


To ensure CommBank customers and visitors get the most possible from their lab experience, we created a personalised tour guide. Leveraging Bluetooth beacons throughout the lab space, each tablet automatically detects its location and guides users with relevant content.  

tabletstablets

DATA ANALYTICS WALL 

Demistifying
Big Data.


We built an intuitive, interactive projection wall controlled by visitor’s personal tablet devices to let customers explore the power of CommBank’s data for themselves.

GESTURE CONTROLLED WALL 

Products of
Innovation.


The Products of Innovation zone presented CommBank’s market-leading range of products, inviting users to dive into their features, explore customer needs they meet, and understand how the innovation process was applied during their creation.

r300_CBA_ProductStory-Albert_FULLSCREENr300_CBA_ProductStory-Albert_FULLSCREEN
r300_CBA_ProductStory-Albert_FULLSCREEN_02r300_CBA_ProductStory-Albert_FULLSCREEN_02
r300_CBA-ProductStory-albert, emmy, dailyIQr300_CBA-ProductStory-albert, emmy, dailyIQ

MULTI-DEVICE WHITEBOARD 

Collaboration
re-defined.


Seeking a better way to facilitate rapid idea development we created a multi-user whiteboard tool from scratch. The tool works across massive 84” touch screens, creative pen displays, and visitor’s personal tablet devices to provide a seamless collaboration experience.

VIRTUAL REALITY RETAILING 

A vision for the future.

As the grand finale for visitors, we crafted a remarkably detailed future retail environment using the latest generation Oculus Rift virtual reality headsets. Two journeys enable users to experience both customer and merchant perspectives on the future environment.