MY ROLE 

Digital Art Director

CLIENT 

Penfolds

AGENCY 

Imagination 
 

PROJECT 

Penfolds Collection Launch


(PITCH)
Penfolds approached us to develop a unique tech-enabled wine pairing / fine dining experience that will introduce a new audience of drinkers to Penfolds Wines by delighting their senses through colour and movement.

My role was to develop the look and feel, a compelling user journey and a beautiful UI that would intuitively help guests explore the wines based on colours and flavours.  The wine choices made would then drive visualisations on the digital walls surrounding the restaurant.

Creative Technologist - Dhani Sutanto
Environmental Design Director - Dan Simon

INTERACTIVE TOUCH TABLE 

Create your
Signature Flow.


A customised marker is used to drive the experience, activating the wine selector.  The user explores using a colour picker, learning about tasting notes and food pairings.  Finally, after making all 5 choices, a signature colour flow is created representing thier flavour profile.