MY ROLE 

Art Director

CLIENT 

IAG

AGENCY 

Imagination 
 

PROJECT 

IAG First Place

IAG were looking for way to engage with millennials and get them more informed about the merits of home insurance. Using HTC Vive and Google Daydream we created a fun and informative VR experience to explain the hazards commonly found at home and how easily they can be missed.    

As creative lead I helped develop the story and game mechanics as well as all UI elements.