MY ROLE
Digital Art Director
CLIENT
Samsung
AGENCY
Imagination
PROJECT
Bring Your A Game
Samsung were looking for a disruptive way to market the new A5 handset across Australia by partnering with Netball Australia and Telstra. The experience consisted of a 'BOP-IT' style game where each player had 30 seconds to complete different netball skills, guided by flashing LEDs and giant onscreen animations.
My role was to design the controller app, wall decals and all digital/physical collateral. This was a fun project as I used After Effects and Houdini to create all animations and screen transitions.
